New logo, corporate ID, and website designed for Career Perspectives

Carol Amirault is a career counsellor who helps individuals and companies with their career goals, helping them see the possibilities. It was a pleasure to work with Carol in developing Career Perspectives‘ new brand identity, her stationery and finally her custom-designed responsive WordPress website.… Continue reading...
Why routinely update your WordPress plugins

Some of my clients are proactive with web maintenance, and hire me to do their weekly WordPress site backup, plugin updates, broken link checking, and malware scanning. They understand that using the largest self-hosted blogging tool in the world can make for an easy target for the many hackers out there.… Continue reading...
Stela Creative designs custom responsive website for Metrotown Physio

Metrotown Orthopedic & Sports Physiotherpy Clinic is located in Burnaby, British Columbia. They needed a new website that they could easily edit and add content to, so Stela Creative designed a custom responsive website in WordPress that is mobile-friendly and easy to navigate.… Continue reading...
On-Page SEO Guidelines

Having a great looking and user-friendly website is very important. You need it to attract visitors and to give them the information and experience they’re looking for. However, it is just as important to optimize your website pages to ensure you’ll be found by your target market when they search for you on Google or other search engines.… Continue reading...
What is responsive website design, and why your small business needs it.

If you run a business and you have a website, chances are your customers are looking you up online.
Some of them are certainly using their mobile phones while waiting for the bus, or even while sitting on their couches watching TV.… Continue reading...
3 Ways to Get an Affordable Website Design

Every business owner wants an affordable website design that not only looks amazing but allows them to publish fresh content for their audience, be it a new page, blog posts, or news articles. What that means is they need a Content Management System (CMS).… Continue reading...
Cintia Stela designs for Photoshop User Magazine

In October 2013, I was approached by the Photoshop User Magazine and asked to take part on the Design Makeover for the November issue.
I quite happily accepted to take on the challenge of redesigning Alvon Johnson‘s business card.… Continue reading...
How to design an effective brochure

A well-designed brochure can be an effective marketing tool. Similar to a sales presentation, your brochure must:
- have a compelling introduction (cover),
- inform the reader of the key benefits,
- highlight a valuable offer, and
- close with a strong call-to-action.
Otherwise, it just won’t get read.… Continue reading...
Make your SEO better with WordPress
SEO is important to drive traffic to your website, but the information displayed on the results page needs to be compelling enough for a human being to want to click on the link. There is a mix of best practices that require some knowledge of HTML, but if your website is powered by WordPress, you can apply these techniques and strategies all on your own, easily.… Continue reading...
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Stela Creative's Design & Marketing Blog
This blog offers marketing, advertising and design best-practices for small business owners and entrepreneurs looking to be more effective and successful with their businesses, online and offline.

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