Client Brief Outline - Stela Creative Services

Your information:

Name*

First Last

Company

Email*

Phone*

Project Name

About your company:

What does your business actually do?

What is the USP (Unique Selling Proposition) of your company?

Do you have a style guide or any existing collateral?

(e.g.: logos, brochures, old websites, posters and web banners)

How strictly you have to adhere to the style / branding of the old material?

Objectives of this project:

What is the main intent of this project?

(e.g., build awareness, generate leads, sell a product or a concept/statement)

What is the the main benefit you wish to promote with this project?

What makes your company remarkable?

(e.g.: being the cheapest; having awesome customer service; supplying the best quality product around; fast or free delivery; offering unique add-on packages no one else can)

What is the main tone of the project?

(e.g., high-end, sophisticated, retail, bargain, informational)

About your customers (target market):

Who is your target market?

What are the their beliefs and attitudes towards your product or market sector?

(e.g.: they care about the cost, quality, availability, variety...)

What is the main problem your target market has?

(e.g.: they need to spend less time doing X, and focus on what matters to them)

About your competitors:

What companies or services compete with yours?

Support and credibility:

What is your company’s track record?

What are some testimonials or support for your product, service, or company?

Who are the key individuals of your company team?

Why should the target market believe the promises you make?

Call to action:

What is your call to action?

(e.g., buy a product, consider a new service, accept a new way of thinking)

What do you want the prospect to do as a result of this project?

Is your project is a website?*

Yes
No

Please also answer the following questions:

Website Goals:

Examples:
Get more inbound leads / quote requests / phone enquiries

Increase brand awareness

Educate their audience

Encourage sales

Collect email addresses and build a list

Encourage onsite or social media interaction

Primary Goal. What do you want your website to accomplish?

(e.g.: quote requests, sales, class booking, more memberships)

Secondary Goals. If your visitors aren't ready for your primary offer/action, what would you like them to do instead?

(e.g.: subscribe to Newsletter, download eBook, like you on Facebook)

Do you have a website already?*

Yes
No

Tell us about your existing website:

When did you get this website?

Do you find it easy to use and edit?

What CMS (Content Management System) does it use (if any)?

What do you like about it?

What DON'T you like about it?

How many inbound leads are you currently getting from it?

Is it giving you the results you want to see?

Have you got Google Analytics setup? If so, can you generate a report for us so we can see what's working and what's not?

What would you like to see carry over to the new site?

References:

What websites do you like and why?

What websites DON’T you like and why?

Features:

What features do you want your website to have?

Metrics:

How will you record your results and measure your success?

The amount of new enquiries
Number of signups for the site’s free trial
Number of signups for a FREE eBook
Number of users of the site’s forum
Number of sales
Customer’s average order size
Amount of traffic
Level of activity on the site’s blog
Number of social media (Facebook / Twitter) followers

Timeline:

Do you have a launch date in mind?

File

Drop files here or

Client Brief
Outline